Every year Portland get’s excited to nominate their favorite businesses, places, people and more in our annual readers’ poll.
Each year this campaign drives awareness for the many small businesses we love!
It brings in new customers, millions of impressions, and thousands of votes from Portlanders. In 2023, Best of Portland received more than 1 million votes and nominations from over twenty thousand voters.
New to BOP? Learn all about this campaign at this page.
Why campaign?
BOP is an opportunity to get your business the recognition it deserves. And not just by being voted "the best", but by campaigning. Send e-blasts, post on social, advertise on the ballot, and make sure everyone you know is nominating you starting on April 1st. Whether or not you're the best - you're certain to get some extra attention and support by asking your community to nominate you.
Are there assets I can use for my own marketing?
Yes! Click below to get a full suite of assets for newsletters, instagram - even pre-written copy is provided to keep it easy!
Why advertise on the ballot?
You’ll reach thousands of Portlanders’ who care about shopping local, knowing the “best” places and businesses in our city, and want to put their money back into our community. By placing your ad near a relevant category - you’re likely to encourage nominations and be associated as one of the ‘best”!
See below for all our options!
What are the Categories?
BOP has hundreds of categories, nestled under these major groups:
Arts & Entertainment
Cannabis
Food
Drink
Goods & Services
People
Health & Wellness
Key Dates
Nomination Open: 3/25 - 4/26
Finalist Voting: 5/27 - 6/28
Winners will be announced in our Annual Best of Portland issue in print and online on July 24th.
Advertise on the Ballot
View the selection of our ad options below and decide what you’d like to do.
Go to bop.wweek.com.
At the top right of the page, press the “Promote” tab.
Here you will see all your advertising options, which are also outlined below.
Click on whichever ad or package you would like to purchase.
Follow the instructions provided for submitting payment and uploading materials.
That’s it! Please reach out to your Account Executive or bop@wweek.com if you have any questions or need assistance.
We also have a short how-to video here.
We offer affordable ad bundles as well.
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Category One Click Nomination, $200
During nominations, encourage readers to nominate your company under the appropriate category. We’ll include your company as a one-click suggestion under the category, so readers are reminded quickly that you’re the best!
If you purchase this ad, please be sure to select “Add new Pre Choice”, and then ad your business name.
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Category Profile Card, $250
This is the one click nomination with the addition of your company bio, website, and social media accounts providing additional company information so readers can both quickly nominate you, or click over to your site/socials to learn more.
• 225px by 225px (logo image)
• 600px by 500px (Featured image)
• Link to your website -
Category Display Ad, $400
Use this unit to remind readers to nominate for you, or simply to get in front of this hyper-local audience. Ad unit that appears next to a selected listing during nominations. (Ex. Best Brewery) On desktop this ad appears to the right of the nomination form. On mobile this appears on the top of the nomination form. Ad will link to your website. These ad units are Share of Voice (up to 3 ads available per category).
• 300x600 desktop
• 300x250 mobile
• Link to your website -
Group Interstitial Ad, $450
The group interstitial ad is a large unit that appears periodically as voters scroll through the ballot in a given group (ex. Cannabis or Food). Ads appear every 5 listings - taking up nearly the full screen in between individual categories. Ads will link to your website, or directly to your category listing to encourage voting. These ad units are Share of Voice (Up to 4 ads available).
• 970x250 desktop
• 300x600 mobile
• Link to website, or directly to your listing to encourage voting -
Group Banner Ad, $500
Appears at the bottom of the group landing page. Includes BOTH desktop (728x90) and mobile (300x50) ad placements on group landing page. (Limited to 2. Each ad receives 50% of voice)
• 728x90 desktop
• 300x50 mobile
• Link to website, or directly to your listing to encourage voting -
Advertise on WWeek.com
Get in front of our readers on other WW platforms, linking directly to your category. We offer ads on wweek.com, newsletters, social and print. Email adversing@wweek.com to learn more.
Spread the word on your own channels!
Check out our awesome tips and tricks (and sample copy) for planning your BOP campaign at this link.
Download our killer assets, created by PSU School of Art + Design students at this link!
