wweek.com
First Look Rates

74% of traffic comes from mobile.

These units appear on the top of every page on wweek.com, offering “can’t-miss” viewability and great click through rates.  

Because of their placement, First Look units tend to be most effective for digital awareness advertising on our site.

Placements run 1 week at a time, from Monday to Sunday.

1.9 million views
1 million users monthly

  • First Look Package (Desktop + Mobile units)


    $1,400/week for 33% of traffic (~110k Impressions)

    $3,100/week for 100% of traffic (~335k Impressions)

  • Mobile Premium Island  


    $900/week for 33% of traffic (~85k impressions)

    $2,200/week for 100% of traffic  (~255k impressions)

  • Desktop Billboard

    $750/week for 33% of traffic (~27k impressions)

    $1,700/week for 100% of traffic (~81k impressions)

  • wweek.com, CPM


    We also sell ads on wweek.com for a 10$ CPM. Learn more about those here.

Example Ads

  • Mobile Premium Island

    Use motion to attract eyeballs.

  • Desktop Billboard

    Large, readable text.

  • Mobile Premium Island

    Keep it simple for optimal awareness messaging

  • Desktop Billboard

    Include a clear call to action