Willamette Week Readers Love to Travel
Willamette Week is Portland’s primary media outlet reaching over 2.1 million readers monthly.
We cover Portland like no one else. Everyday our team of journalists is telling stories that make a difference: breaking news, performing a watchdog role, and having an impact. We spot trends, showcase the best in Portland’s food, drink and clubs and cover the music scene with a passion. And we guide our readers on hikes to take, hotels to stay at, and where to travel each year.
We see 2.6 million page views each month on wweek.com, we print 25,000 print newspapers every week, 4 glossy magazines each year, and have over 120,000 subscribers to our newsletters.
Willamette Week Readers Love to Travel
Our readers span all ages, but the dominant readership is in the 25-44 year range.
Our readers love travel. Visitors to wweek.com are 1.3X more likely than the average user to visit websites in the travel category. And they are 2.4% more likely than the average user to consider themselves “travel buffs.”
Our readers love the outdoors. In fact, our audience is 2.8% more likely than the average user to identify as outdoor enthusiasts.
We also know our readers trend toward being business professionals, art enthusiasts and foodies.
More than 50% of our online audience lives in the Portland Metro Area, but we also reach markets like Seattle, Salem, and Eugene.
We often partner with clients to develop branded travel campaigns. Here are a few examples:
8 Reasons Everett Washington Should Be Your Next Getaway Read the story here.
Get Through This Summer Bucket List? We Salute You. Read the story here.
Here’s Everything I Plan To Do On My Summer Trip to the Southern Oregon Coast. Read the story here.
Each year, we dedicate two glossy magazines to travel and leisure content. Intended to be guides used year round, these magazines guide readers on where to go, and what to do in Winter and Summer. Our Winter Guide is coming up in December.
During the pandemic, we dedicated a full issue to Vaccination Vacations, and had a weekly column on a safe travel activity: hiking. Read our Vaccination Vacations issue here.
We know travel content preforms well on our socials.
Which Coastal Town is Right for You? See the social post here.
2021’s Winter Issue (newspaper). See the social post here.